PPC - Pay Per Click Management

If Google has taught us anything over the years, it’s that they don’t like to keep people around that don’t play with the rules.

They also like to play around with us by introducing new black and white animals every once in a while. It’s not enough to just follow their Adwords rules, while trying to maintain a decent quality score… we also have to deal with the Pandas and Penguins running around.

No matter the result, when advertising through AdWords we still need to all play by the rules to find the most success and ROI with our ad campaigns.

The “Top 10 Ways to Fail with Google Adwords” infographics below created by TechWyse.com shows us a visual way to fail when using Adwords.

You can also run through the list below and see which of these methods you might be falling into.

1. Avoid BROAD Geo-targeting

2. Unfocused Display Network Campaigns

3. Categorized Ad Groups

4. Low Quality Score on your Landing Pages

5. Unlimited (uncapped) CPC bids

6. Bidding Broad

7. Not Using Keywords in Ads

8. Huge Keyword Lists

9. The Absence of Negative Keywords

10. Running Campaigns Without Conversion Tracking