PPC - Pay Per Click Management

If you are like most people out there you are working your ass off to get those ads up for Valentines day. Valentines Day is less than 2 weeks away.  Valentine’s Day is the second most popular gift-giving holiday. You need to be taking advantage of this traffic.  Millions of people are searching for Valentines Day related terms that many businesses aren’t bidding on.

If you are paying attention to the below PPC terms you will be able to take advantage of all these sales.  You should set up a separate Campaign for whatever you are doing for this specific holiday.  Make sure that you don’t have more then 3 keywords per AdGroup.  This will help keep your keywords organized and terms in tightly themed AdGroups.  Big on the following terms.

Here are the Top 10 PPC Terms for Valentines Day

• valentines day meals
• diy valentines gifts
• valentines day border
• valentines day drinks
• valentines day baskets
• valentines day treats
• whens valentines day
• valentines day gift
• valentines day poem
• valentines day cupcakes

Do you know how much these terms go for on Google?

• I just did a check and they range in price from $.05 per click up to $2.35 per click.

What does this mean for you as an advertiser?

It means that you should be be out there bidding on these terms.  There are an estimated $2.4 Billion dollars spent online for Valentines Day. Are you getting more sales?  Cause if you aren’t you should be, you should be busting your ass for your small business so that it’s online and optimized for these terms.  Start bidding on them now.  Below are the top 10 products sold during Valentines Day.

Top 10 Products sold during Valentines Day

• Flowers
• Chocolates
• Lingerie
• Travel/Short Trips
• Jewelry
• Dating
• Cupcakes
• Dinner/Meals
• Baskets
• Clipart

Valentines Day is a huge time where you can sell tons of products and make a lot of money for your business.  Bid on these terms and make money at it.