More and more people are actively writing their own guest posts to get featured on high end blogs and web sites. Unfortunately this process can take a lot of time and effort. We already know how powerful guest posting can be as a link building method and a source for new traffic, but we also know how limited we are on the amount of time we have to write content and search out quality sites to write for. For times like these, outsourcing your guest blogging content might be the best option.
As we continue to see guest posting on the rise, we will continue to see people who are offering guest posting and paid placement services as well. James Agate, the SEO Director at SkyrocketSEO.co.uk, specializes in guest blog posting and took some time to answer a few of our guest blogging questions. In this post we are going to cover the concept of outsourcing your guest blog posting and why it might be the perfect solution for you and your business. You will see our question and his answer below.
2.) What are the benefits of outsourcing guest blogging versus doing it yourself?
Doing your own guest blogging is really very time consuming, challenging and often quite overwhelming. Many clients have come to us having tried to do guest blogging in the past with limited success.
The problem is that it is quite a difficult thing to get started with as you’ll want a system in place, you need a promotional plan, you have to understand what to look for with guest post opportunities (guest blogging is quite easy to get wrong and end up with some very poor links which could well do more harm than good!), you need to know where to find guest blogging opportunities and so on.
The next issue is the management of the campaign, as I said before it can be quite time consuming and it because frustrating if you aren’t experienced at managing a guest blogging campaign as you can easily overwhelm and confuse yourself if the campaign isn’t structured correctly not to mention you can fall behind your own schedule if you don’t find the time to chase up websites that have agreed to publish your post but haven’t got round to doing it yet.
Additionally if you are doing this yourself or utilizing limited in-house resources, the scale of the campaign just won’t be there. You’ll be doing guest blogging part of the time whilst also trying to juggle your other commitments as an employee or indeed a business owner.
The real benefit of outsourcing your guest blogging to a third party like us is that we take care of everything from start to finish – we take away that headache and hassle. You pay for your blog posts and we go off and do all the research, link prospecting, contacting, relationship development, content writing and facilitation of publishing.
We aren’t miracle workers of course but we have the experience, the team, the expertise and the tools to make your guest blogging campaign run a lot smoother.
With Google throwing sites out of their search engines and pushing down content because of previous link building methods, it’s important to take the time to focus on accepting link building methods that work, such as guest blogging. If you would like to find a directory of sites that you can start writing content for, please visit blogging.org for a full list of blogs that are currently accepting guest posts.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.