PPC - Pay Per Click Management

One of the biggest problems that online marketers and entrepreneurs have is that they have so much access to information that they end up spending way too much time on “learning” and no enough “doing”. This can be seen in the online businesses than any other type.

How many blogs do you visit on a daily basis that just keep coming up with new ideas to make money online. If you tried to learn, research and attempt each one of them, you would really go nuts.

So what’s the best way to get started?

That’s the key… you NEED TO GET STARTED!

Since you are reading this blog, there is a good chance that you already understand the concept of pay per click marketing and how it all works. Now you just need to start the actual process of building your first ad campaign.

What’s good is that your investment level is extremely low. You can start your ad campaigns for as little as a few dollars a day, then continually learn how to scale your campaigns in the process.

Here’s what you need to know and have.

1. A web site or landing page – Google Adwords is picky on what you can promote… so having your own or web site is key.
2. Keywords – Who is your audience and how can you convert them. Focus on long tail keywords as they will allow you to spend less money but have more stats for testing.
3. Conversion tracking – Without conversion tracking you can’t tell what keywords are making you money and generating leads.

Yes, it’s really that easy to get started!

It’s free to create a Google Adwords account and all you need is an email address, some basic info and a credit card.

Once you have a live ad campaigns and after a few days of stats, you will start to get an idea of what keywords are bringing you traffic and hopefully you have some conversions as well. From here you can start playing around with your ad costs and deciding which keywords to use and focus on. Selecting the keywords that deliver the most conversions is what you are going to want to focus on. Refer to our Google Adwords keyword pricing post to learn more about scaling and picking winning keywords.

As a new ppc marketer, it’s important to set daily limits on your ad spending, as you can blow through a budget very quickly. As mentioned, there are plenty of long tail keywords out there for you to focus your efforts on, but during the process you will also discover the benefits of paying higher amounts for quality keywords.

Now it’s time for you to get off the sidelines and start getting in the game! Create your first ppc Google Adwords campaigns today and learn from your own results.