PPC - Pay Per Click Management

The world of social media and B2B marketing is quite exciting. Did you know that 86% of B2B firms are using social media as part of their marketing strategy – including Facebook and Twitter?… either way, the better question is WHY?

The infographic below is put together from a B2B perspective and how social media is being used to increase sales, reach new audiences and put the power of Twitter and Facebook to work.

• There are over 140 million Tweets sent out every day
• Facebook now has over 800 million active users

• 93% of all those social media users believe companies should have a social media presence.
• 37% of B2B buyers say they posted questions on social networking sites before purchasing to look for suggestions.
• Small to medium B2B businesses with over 50 Twitter followers generated twice as many online leads.
• Men are twice as likely as women to interact frequently with companies via social media.