If you currently manage your own web site or ad campaigns, you probably often thinks about the differences between PPC and SEO. How can these two very different forms of advertising and optimization improve your web site listings and overall business.
The infographic below is quite useful in providing some great comparison stats between PPC and SEO. If you like statistics, this is definitely the infographic for you!
70% of users find a web site via search engines
50% of online purchases are from web sites found in search results
63% of users click on one of the first three organic links
40% of users click on the first ranking web sites
62% of users click a link on the first page of the search results
15% of searchers progress to the second page
23% of searches try a different search phrase
23% of searchers click on paid ads
The cost of ppc ads have increased 37% in the last year