pinterestPinterest has millions of users and it’s a site that is talked about all the time in the world of online marketing. The problem with Pinterest is that it still mystifies so many people. You are either using it, or you aren’t.

Unfortunately I’ve been one of those persons who hasn’t jumped onto the Pinterest train yet, but I’m working on it!

Pinterest is all about adding content (great pictures and such) to their site and getting others to share it. When someone sees something they like, they can “pin” it to their page or click on it and be sent to the actual site that the content came from.

What you need to know is that a massive amount of people are using Pinterest and they are making sites and online businesses a ton of money.

How Much is a Pinterest “Pin” Worth?

This seems like a simple question, but it’s actually more complex than one might think. It’s easy to know what a search engine pay per click phrase is worth and what it will cost you, but Pinterest is different. You can even buy advertising and measure results through Facebook and Twitter as well.

just came out with an article that touched on this topic as well, and they said the following:

New data released by Piqora and  states that pins may have more selling power than tweets or content on Facebook. The report states that a single pin generates on average $0.78. This is an increase of almost $0.20 since this time last year.

One of the other reasons that pins generate more website views and re-pins than Twitter, where the retweet rate is only 1.4%. The Piqora data states that on average, each pin delivers 2 website visits, 6 page views, and over 10 re-pins.

For anyone that is using Pinterest to drive sales and leads, this is quite huge. While it’s easy to setup ad campaigns on Facebook and in the search engines, Pinterest isn’t as easy to master… so if you figure it out, the upside is quite massive!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

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