PPC - Pay Per Click Management

We previously reviewed how you can start making money with Mochi Media ads self serve platform. Now we need to cover how you can improve your ad copy and get people to start clicking.

Once you go live with a campaign, you should start receiving traffic. The amount you receive will depend on what countries, game categories and CPM rate you are paying. The higher amount you pay, obviously the more traffic you will receive. Now that you have some traffic flowing through your account, you should be able to start monetizing your ad campaign and traffic for the better.

Here are a few tips to keep get you going.

1. Bid on a CPM model and try to get creatives that perform better than 5% CTR
2. Use a mixture of ad copies – Ones from the advertiser and some of your own
3. Ugly ads work – People will more likely click something that stands out
4. Make your banners look like games. After all you are advertising to gamers!

In the screenshot below you will see how I started to pause campaigns that were poor performers. Usually within the first 500-1,000 impressions you will have an idea on what is working and what isn’t. Pause the under performers and let the best ad copies keep running, then do another round of pausing and adding new creatives.

In this example below I was using the ad copy that was provided for a game targeted towards Germany traffic. Unfortunately the offer was losing money because the advertiser didn’t have the greatest ad creatives. There are a few forums on Stack That Money, that go into detail on how to create winning banners for Mochi Media, and how one marketer is pushing click through rates of nearly 10%! With a $1 CPM, that’s backing out to roughly .01 per click!

Never stop testing and adding new ad copies. You never know what banners or images will make people click. Play around with your colors, and don’t be afraid to split test between direct linking and building your own landing pages.