How to Get MLM Leads Using Facebook Ads 09 Oct 2012
Getting leads for your MLM business has never been easier. Maybe you don’t care about MLM, but any good business appreciates a good lead. If you’re not setting up your ads correctly, you can wind up spending a whole lot of money and not have much to show for it. The objective of this post is to quickly share how to get an ad up so that you can begin generating leads for your MLM or whatever business you’re in.
Once you follow these 4 steps, you will get MLM ads using facebook ads.
1. Create A Landing Page
Me personally, I use a system to generate capture pages quickly and easy. When you’re making the capture pages, your primary goal should be to quickly get the name and email (and possibly phone number) of a visitor. My landing pages have a title that flags my prospect and a quick sentence that gives a visitor a benefit for opting into the list.
Anything else needs to be carefully analyzed. Certain things distract a user from opting in. Examples include:
- Navigation buttons
- Excessive content
- Ads, etc
2. Create The Ad
This step is extensive, follow these steps:
- Choose a Facebook destination or enter a URL
- Create Headline & Text
- Insert an image
For the first step, put in the capture page that you’re sending the traffic to. Next it’s time to create your Headline and Text. For the Headline, I flag my prospect and hit a button In this case, I’m targeting network marketers in a specific company and offering them a solution to their struggles. (Ending their struggle is the button)
The Text contains the sentence that is actually displayed on my landing page. When you include content that is on the actual landing page, the facebook approval rate increases dramatically. They want to see that the ad and the landing page are relevant and matched up.
3. Choose Your Audience
Again, my audience is a specific network marketing company. The targeting on Facebook is one of the reasons I prefer them to Google Ads; not to mention that the window of sending traffic to affiliate offers is still available on Facebook. (Subject to change)
Let’s say I’m targeting the MLM company, Nu Skin. This ad will be displayed to anyone who either puts Nu Skin in their statuses or they like the Nu Skin business Facebook page. This means that they are likely to be a fan of the products or they are a current distributor.
The ages I target are between 35-55. After running ads and testing them, this seems to be the audience that has money and is willing to purchase things that will help their business.
To see if something works, you need data. Not a day, a week, but more like 2-4 weeks of data. I run my ads continuously, analyze the data then make necessary changes. When I select my budget, I do $10 a day and choose the CPC model. Once I find a winning ad and I’m willing to spend more, then I’ll switch to a CPM model.
If you follow these 4 simple steps, I guarantee that you will get MLM leads using facebook ads.