High CPC vs Low CPC in PPC 14 Oct 2015
There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page, the advert and the keywords you select to target your campaign to reach a specific audience. Another element is the CPC or Cost Per Click you use to bid for the keywords you are targeting. For some advertisers, they feel a high CPC is the way to go as it has ‘X’ number of benefits. Whereas, on the other hand, other advertisers feel it is better to go for a low CPC to gain ‘Y’ number of benefits. In this article, I will look into the argument of using a high CPC compared to a low CPC.
Below are the main benefits and drawbacks associated with adopting a high CPC for keywords and a low CPC too with a conclusion at the end.
Ultimately, the best campaigns are the ones that incorporate both high and low CPCs for keywords. As mentioned, niche keywords will always have low CPCs as there is no competition for them (so you do not need to bid high for them). Whereas, if there is a keyword that you know your campaign must target even if the CPC is high, then you should do so taking into consideration your overall campaign.
If you are still unsure what strategy to use, always think about which strategy, for your campaign, will produce the lowest price per conversions. This is because, at the end of the day, the price per conversion is the main statistic that determines how successful a PPC campaign is.
A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.
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