Google Display Network vs Bing Content Network 27 Sep 2011
I wanted to go over some of the key differences between Google Display Network and Ding Content Network. For the sake of everyone, Google used to refer to it’s platform as the Google Content Network but has transitioned it to the Google Display Network.
Google Display Network
Bing Content Network
So to recap everything above, Google Display Network dominates the market, has the majority of sites out there, has it’s +1 in it’s display ads, and gives you much more flexibility in displaying your ads online while Bing Content Network has less clicks, less flexibility, but is a lot cheaper. One thing that Bing does have going for them is MSNBC and the Wallstreet Journal Digital Network only work with Bing. So if you or your clients need to have ads up on those sites or you see your competitors on those sites it would be a good idea to sign up for Bing Content Network. You can bet that you’ll get a TON more traffic from Google Display Network but you will pay for those clicks. With Bing you will get a lot less clicks but your cost will be significantly less. The best way would be to use both if you have the time.
Learning Display Advertising for some business can help launch them into the online world much faster than other forms of online advertising.
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