PPC - Pay Per Click Management

If you have some spare time, you can make money using the internet. And you don’t even necessarily have to sell anything. You don’t have to have objects or services for sale, and you don’t even need to push any sort of digital sales through your sites either – you simply need to understand a few basics about setting up a blog and using built-in browser capabilities with regard to advertising.

Work through these steps and you’ll be on your way to this passive income source – first, start a blog, then learn the basics of web advertising. After that, use good SEO practices to boost your traffic, then study analytics to tweak your overall digital presentation. Along the way, make sure that you learn from high-traffic sites, and you’re good to go!

First, Start a Blog

At the core of online passive income is having a good website presence, and that will often start with creating a blog. The best way to do this is to install WordPress (which is free, by the way), and then adjust the framework and content to match your particular goal set. There are hundreds, if not thousands, of resources that will get you up and running without any technical knowledge on your part, so there’s really no barrier to entry into the web world immediately!

Learn the Basics of Web Advertising

To get passive income specifically, you’re going to have to learn the basics of web advertising. Typically, this will mean looking into the Google AdWords program and seeing how it works. Once your blog is in place, you have to apply to get into the program, at which point you’ll be able to put code into your website that will automatically insert specific kinds of dynamic advertising into your viewable web pages. This is the beginning of your understanding of the PPC phenomenon, and this is the beginning of you making money!

Use SEO To Boost Your Traffic

After your site is up and you have your basic PPC advertising in place, the next step to making passive income is to use SEO best practices within your content itself. This is a bit of a moving target these days, but your best bets are to put out quality content on a regular basis, use custom images with titles that reflect the nature of your brand, and link to high-quality resources in all of the material that you put out. You want to be an expert, that links to other experts.

Study Analytics To Tweak Your Presentation

Once you have all of these parts in play, what comes after that is studying all of the analytics that come your way. From inside of your website, you can get information about where people click on your links, how long they stay on which pages, if they share your posts with their social media networks, and so on. Get a feel for how people are using your site, and then adjust to fit their desired parameters.

Learn From High-Traffic Sites

As you’re making your own site and learning how to convert clicks and views into money, look at how high-traffic sites get their attention as well. There will be techniques that you can reverse engineer simply by looking through them and browsing them. How are they organized and what colors and shapes are they using? This kind of information will help you build a better site that gets more traffic and higher passive income for your own purposes!