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You can’t go anywhere right now without hearing someone talking about guest blogging. I love guest blogging. It’s a great way to get my original content out there on other high end web sites and blogs, while also growing my name brand and audience.

As great as guest blogging seems, if you go about it the wrong way then you can send up in some deep trouble.

I’m all about spreading the good word and benefits of guest blogging, but it wouldn’t be fair if I didn’t go into some detail on how to get the most out of your content as well.

Writing Your Guest Blog ContentIt’s All About the Content

Yes, we all know it’s all about the content… but how many of you are really focusing your efforts on contact that provides value and give the users a positive experience. Don’t hire someone to write an article and then slap your name on it. Getting your content out there is only half the battle… male sure it’s something people find value in and that you would actually want to read yourself.

Use Your Real Name and Content When You Can

The only guest blogging that I ever do is to actually grow my name brand and extend my reach. Since I am going to be writing my own content, I am going to be using my name every time. Getting exposure is great, but the last thing I am going to do is hire someone to write or spin articles for me and then slap my name on it. If you are going to use your name, write your own content.

Request an Author Bio with Picture

Speaking of writing your own content and using your name, while you are at it you should see if you can get setup with a full author bio as well. If you are going to be writing on a high end web site or blog, they may allow you to setup your own author account so you can login and write content within their wordpress dashboard.

Online Guest Blog on Real Sites with Traffic

Get More BacklinksLastly, your guest blogging content is only as good as the sites you are writing on. Try to post quality content on sites that have the same type of audience you are trying to target. If you are going to write about fashion, then find fashion blogs to submit content too. Also, it’s not just about the page rank of a site, you have to look at the Alexa and backlinks to the site as well. Quality is always key! Submitting your content to sites and following up with them to make sure your content is posted. By the time you are finished managing it all you can end up spending more time and effort than it’s worth.In addition to my quick tips above, there are many other things you should know about guest blogging as well.

BackLinkMetro is an online guest blogging and link building service that has laid out answers to many of these sought after questions, so I will use them as a resource for these next few points.

How does guest blogging improve search results?

When you publish content on other high profile blogs across the web, it allows you to quickly move your website up the food chain, increase traffic, and maximize search engine visibility. Search engine experts agree that the rankings of your web site is 10% due to on-site optimization and 90% dependent on the quality and quantity of links back to your site. Each inbound link is considered a “vote” for your site, and the importance of each vote is determined by a number of factors including publisher PageRank, content relevance, and anchor text.

What are closed blog networks and why are they used for guest blogging?

Many blog networks are closed blog networks meaning that the link building firm owns or controls a fixed number of blogs on which to place your backlinks. Because the links for all advertisers are placed on the same blogs, this leaves an easily defined foot print for Google to see. Consequently, many of these “closed blog” networks have been faced with a de-indexing problems, and the associated repercussions. BacklinkMetro is an open blog network that does not leave any identifiable footprint.

How many guest posts should I be publishing daily/weekly?

Schedule your guest blogging and linkbuilding, a little per day. You want to create a link building strategy that works for your site and is spread out in a natural way. If you go out and buy 1000 links somewhere and have them appear overnight, the search engines will not only ignore the new links, your position will likely get penalized. Natural and organic links come to your site over time, and that is the way our software delivers them. Also be sure to increase the variety and diversity of links you create, such as article posts, comment links and contextual links from existing blog posts.

As you can see, there is quite a lot of information and advice out there when it comes to guest blogging. It’s only a matter of time until Google takes action against all of the guest blogging that is being done in sloppy and unethical ways. Be sure to take the time and effort to create quality content that provides real value so you aren’t wiped out when Google does their next panda sweep!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

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