PPC - Pay Per Click Management

It can be seen to be the million dollar question. Once a blogger has found the right colour combination for their adverts be it when using Adsense or even Ad Dynamo, they will be much better off. As well as freeing up alot of time that would have spent on optimising adverts, the click through rates of adverts will rocket bringing in more earnings for the blogger. For this reason, it is extremely important you choose the right colour combination for your adverts. As a publisher, there are a few tips you can implement when choosing the best ad colour combination. 

Before you look at the universally best ad colour combinations, here are some tips you should use when trying to make the best ad colours for your website. A tailored advert will always work better.

Blending Adverts

There are three possible colour schemes you can choose from being blend, compliment and contrast. When attempting to blend adverts, you will need to look at three areas of your blog being the colour of your:

• Post title.
• Body text.
• Link.

You should, when blending adverts, try to include two of the above into the headline, description and URL to make the advert blend. From doing this, you will be able to make your advert get clicked on more seeing that the advert will look more part of the website as an internal link than an external money-making advert.

Compliment Adverts

When complimenting adverts, you need to not bring too much attention to the advert but enough to entice the web user into clicking it. This is usually done by looking at other colours on your webpage such as:

• Most bold coloured background.
• Sidebar colours.
• Header image colour.

You don’t want to necessarily use the same colours used in the blend advert. Instead, you want to use other colours on your webpage so the advert does not stick out like a sore thumb. Instead, the advert will compliment your webpage by using the same colours on your webpage.

Contrast Adverts

The problem with contrasting adverts is that they don’t usually look very nice on webpages. The aim of contrasting adverts is to attract as much attention to the advert as possible through using any colours your want. The benefit of contrast is that you usually gain a higher CTR than the others. But, this comes at a price of annoying your web users decreasing the size of your audience. Saying this, it is the colour scheme which you can experiment with the most.

Best Ad Colour Combinations

Above are a few colour schemes you can try to implement on your webpage to tailor the ad colours to your webpage. However, if you are a bit lazy and would rather try a few universal ad colours that have given many publishers success, try the ad colour combination for text adverts below:

• Headline #000080, description #808080, URL #008000.
• Headline #087BBB, description #333333, URL #555555.
• Headline #3366cc, description #191919, URL #222222.
• Headline #3B5998 (Facebook colour), description #222222, URL #666666.