The way companies and services conduct business online has completely changed over the past several years thanks to the use of the internet. Now anyone can literrally change the way companies look, along with how they treat their customers. Anyone can create a simple blog or twitter account and start praising and bashing a company or service for the whole world to see.
Now, in addition to advertising, companies have to deal with online reputation management! Take a look at the infographic below that goes into some great detail on what sites people are visiting to research and find customer reviews on companies they may be working with.
Online Reputation Management is a New Way of Business
Over the past few years, the business of dealing with positive and negative customer feedback online, has spawned into a billion dollar industry of it’s own. Be sure to check out my post on the top firms for online reputation management.