PPC - Pay Per Click Management

Do you know how to create a site however; you don’t know how to promote it effectively to drive targeted traffic. Well, if so, then you need to understand that building a site is not enough. Your site has to be advertised if you want readers and profits. Listed below is a list of website marketing strategies that will help you in your marketing cause:

Article marketing:

Although Google’s Panda update has given a hit to article banks, you can however create precious one way links and yet be seen on search engines if you publish purposeful content that help readers. You can send out your articles to the top article directories such as ezinearticles.com, articlebase.com, Hubpages.com etc. it is important that you submit a brand new article to each article directory instead of submitting the same article to all, if you want higher search rankings.

Back links

Building one way links is extremely significant however, you should create back-links from relevant websites. It’s not wise that you have a website related to “weight loss” and you are getting back-links for it from a “SEO” blog. You should be aware of that the most recent Google Penguin updates punished back-links created from irrelevant websites, spam blogs and free web directories. Don’t find you getting links from link farms. So, seek advice from a SEO expert and comprehend what type of back-links will perform best for your website prior to creating those.

Social Media

Social media marketing is also extremely significant. You must build profiles on the major social networking channels such as Facebook, Google+, LinkedIn, and Twitter. Also bookmark your high quality web content on social book marking websites such as Digg, Reddit, Delicious, StumbleUpon, etc. This will do two things.

1. It will improve your website/product awareness
2. It will create back-links for your website.

Fresh Content

Google adores fresh content and consequently it is extremely significant for your website to get updated frequently – actually, you have to update your website/blog 3-4 times per week if you want Google to crawl your website regularly and assign it higher search rankings. Put your main keywords in the title as title plays an important role in telling search engines what your page is all about. Keep in mind that your content should be helpful and informative. If you are able to set up an influence by writing useful posts, you will be able to see a rapid increase in your website traffic.

Use Blogs and Forums

You can also use authority blogs and forums in your niche to get back-links. Write quality and informative post that attract every potential visitor and make you feel as a professional in that particular niche. Don’t try to write promotional stuff as it will just waste your time.

There are few of the marketing tips that will help you to increase your website visibly if you implement them correctly. So, simply make a plan and implement these tips step by step to see results.