PPC - Pay Per Click Management

Written by: Adam Clarke

Build your website to be the most accessible to webmasters is a number one key tip.
When I visit a website I personally find myself mining it for opportunities to expose myself out there on the internet. An opportunity to connect and network with like-minded and resource strong powerhouses and underdogs. What are the biggest “pull” factors involved in drawing a webmaster to a website either to support it, to connect with the company, or to otherwise get involved with it?
It depends on what people are looking for.

Networking – Availability

Sometimes people want a resource or an opinion. Some people like to reach out and form alliances with their market and those who participate in the same markets.
Personally I enjoy networking with an maintaining the interests of companions I meet out here on the internet. I think there are more than plenty of bonding opportunities in pretty much every direction that you look.
While it is an option to look for connections outside of your website I find myself being the one who has to look for opportunities from other mid level or semi performing low level websites that might entertain me. I don’t find people who don’t exist so if you actually have a place in the world and you are making it somewhere at some pace you should really consider how you appear to other people through your website and through your work spread throughout the internet.
Connect with people through social network opportunities such as Twitter, Facebook, and LinkedIn. Make sure you have a strong presence on the pages you send people to so you can make sure to get the most optimal result.

We want connections to come to us once we have a sturdy and reliable resource to show off. By building your website in a way that maximizes your outreach efforts on automatic. This happens as soon as you become semi popular. The websites in this situation either turn webmasters onto your website or push them away so you don’t want to lose anybody.
You will attract a portion of webmasters in virtually any audience size as long as you have a consistent flow of new visitors. Convert this portion of webmasters into your support and friends as best as you can so with every person you reach you become a stronger and stronger resource. This will give you killer growth over time.
You’ve got to have a good value proposition offering in order to gain people’s attention. Find out what you can offer that gains you leads from your audience by designing great value propositions.
Do you offer opportunities to connect with you? Do you make an easy offer for them to approach you from an angle that’s works out really well for both you and for the lead you are generating?

Guest Posting – Opportunity

People want an opportunity to contribute especially if a website is strong and well put together. People want to see that you’ve grown to be able to support user generated content and put it to good use. Will a page ever show up on the search engines for your guest post opportunity? Will people be met with an optimism for their work as a professional just trying to get themselves out there?
When I see a good guest posting opportunity I gain a lot of trust for the website. It’s actually not easy to turn guest posting into your strongest opportunity and it can create a lot of disorganization for a website when the content strategy is being met by what may as well seem like random contributions.
Usually this works well for a website that performs strongly in their categories and they can handle taking on all sorts of content that reaches from all sorts of angles.
This one matters to take a look at from both sides. Whether you are the contributor or the collaborator you want to find and be found to be as trustworthy and credible as possible. Website credibility and trust are the main focal points here. Where do you win your major points and can you make those points stand out even more?

Press or Mentions – Fandom

Here’s a big one.
While most days you can’t find a regular website or a regular blogger who is sporting a fresh and powerful Press page they link to from every page of their websites. Imagine the power of being inviting to those who are willing to write about you, mention you, interview you. or even pick up on some media leads you have created. I’ve seen at least one person out there who lists his Press page as “In The Media” and has an entire section dedicated to “Posts mentioning …”.
While most of us might not be people who are meaning to be in the “public eye” we certainly are smart not to be passing up opportunities at free promotion.
I personally very strongly invite press and mentions towards my website and I use a particular backtrack linking strategy to show my supporters some link love back from my website. I have been interviewed before which if I wasn’t open to and available for I wouldn’t have gotten the mention.
I have interviewed a person before and they put me on their Press page when I published my professional news article item in the news sector of my website and this is a powerful networking link to be getting. The homepage is page rank 4 so I would find it so hard to believe that a Press page that every page links to is going to be less than a page rank 3. By choosing more options for my website’s outreach capabilities I was able to grab onto a powerful link for showing someone my interest and respect.
Fandom pays and from every direction.

Conclusion

Combine availability, opportunity, and fandom into a powerful outreach campaign to connect and collaborate with other webmasters and their websites on the internet.

Author Bio:

Adam Joshua Clarke, The inventor of Adam’s Linking Strategy, writes enthusiastically about webmaster strategies and techniques. He enquires about popular networking strategies and designs his outbound approach towards meeting like-minded webmasters who have the power to support each other. Connect with him on Twitter @AdamJC55.

Twitter: @AdamJC55