Google put up a new blog post yesterday stating that roughly one-third of searches with ads show an enhanced ad format (featuring video preview windows, prices, images, specific links on a given Web page, recommendations from your friends and whatnot). If you haven’t seen the ads before, you can pretty much search anything online that has a Google Display ad and see them like in the example below.

I think Google puts it brilliantly in their post stating that:

What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.

Here are just a few Google Search Network facts pulled from their site:

- Every day there are more than a billion searches on Google. (source: Google)
- Since 2003, Google has answered 450 billion new unique queries. (source: Google)
- The +1 button is being served 2.3 billion times a day all over the web. (source: Google)
- The average query response time is roughly a quarter of a second. (source: Google)
- More than 20% of searches on Google on a desktop are related to location. On mobile, it‘s about 40%. (source: Google)
- People drive more than 12 billion miles a year with Google Maps Navigation. (source: Google)
- Every query has to travel on average 1,500 miles to get back to the user. (source: Google)
- More than half our searches come from outside the U.S. (source: Google)
- We’ve never seen 16% of the queries we see every day. (source: Google)
- Users exposed to a major tech company’s search ads reported a 27% more favorable opinion after seeing the ad. (source: Nurago & Google)
- Consumers like to get exactly where they want to go. Two-line sitelinks increase click-through rates by more than 30% compared to standard AdWords ads. (source: Google)
- 70% of Americans report that they look for product reviews before making a purchase. (source: Penn, Schoen & Berland Associates)
- 80% of reviews on the site of a given retailer are written by the top 20% of their customers. (source: Google)
- We are seeing mobile search grow at an exponential rate, increasing fivefold worldwide in just the past two years. (source: Yankee Group)
- YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (source: Google)

 

John Rampton is a PPC Entrepreneur, Author, Founder at PPC.org & Blogging.org. Follow me on Twitter @johnrampton

Share your comment 1 responseTO 1/3 Of Google Search Ads Are Now Enhanced.
  • Reply
    on 3 Oct 11 at 14:40 pm

    Thanks for the cool post. I’ve seen a lot of their changes. They are really trying to help user experiences online. Doing a great job at it as well.

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