Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and PPC campaigns. Although there are many different ways to collaborate with your team members, from email messages, online chats, and in-person meetings, none of these options makes it easy to document work progress, consolidate work discussions, and organize or access all the supporting documents your team needs.
Fortunately, there are now many solutions to solve the problem of online collaboration. One such solution is Wrike, an online project management tool that helps marketing teams work together, organize all their campaigns and projects, and track the status and results of their marketing efforts.
What Is Wrike and How Does It Work?
Wrike is a cloud-based project management software that helps online marketers, brands, businesses and bloggers connect with other members of their team or other freelancers they may be working with. The advantage of using Wrike over emails and spreadsheets is that every communication, task and status update is tracked and can be shared with the entire team.
The Wrike workspace allows your team to discuss work progress, request or leave feedback, track campaign performance, attach and access supporting files to related tasks, and brainstorm new ideas — all in real-time. When all your marketing efforts are in one central location, it’s easy to follow progress and see who is working on what.
In the world of Pay-Per-Click marketing, this kind of transparency, organization, and collaboration is essential. A successful ad campaign has many facets and contributors, from the ad copywriter, media buyer, and A/B tester to the people managing the budget and analyzing results. Instead of sending emails back and forth between each player, everyone’s contributions can be easily coordinated and documented within Wrike using convenient collaboration features like @mentioning and a real-time Activity Stream of task discussions and updates.
In the illustration below you can see the many different factors of creating a successful pay per click marketing campaign — just on it’s outside form. Now think about all of the different players on a marketing team and each of their own reporting tasks that much be communicated. All of this can easily be done through a task management solution like Wrike.
Another advantage of Wrike is its innovative Chrome Extension. This extension makes it easy to capture new ideas, share links, and turn any web page you’re on into an actionable task. With one click on your Chrome toolbar, you can create, organize, and assign a new task, include the web page URL, and attach a screenshot. For PPC marketing, this function is great for sharing competitor ad copy, inspiration and articles, and new ideas for marketing outreach with the rest of your team.
Wrike Integrations
Marketers are inundated with new tools, and each team member has their own favorites that they rely on every day to get their work done. Instead of replacing all these tools and forcing your team to learn an entirely new way to work, Wrike integrates with dozens of other popular web tools such as Dropbox, Google Apps, Outlook, Evernote, Zapier, HubSpot, Marketo, Slack, ProofHQ, and many more. And if you need a customized solution, you can build your own using Wrike’s open API.
This concept works quite effectively when you have multiple team members working on your PPC marketing and content outreach. Not everyone uses the same tools to complete their daily work, but through these integrations, all their contributions can stay together in Wrike.
A Great Looking and Easy-to-Use Interface
Don’t you hate it when you join a service with amazing features, but a complicated and ugly interface? It’s the worst, and it’s something online marketers continually experience when looking at site stats and Pay-Per-Click marketing reports.
The good news is that Wrike not only has powerful work management features, its interface is quite simple as well. It only takes a few minutes to master and it’s very customizable. You can organize all your work into a series of folders and subfolders by clients, campaigns, your organizational structure — however you prefer. And since tasks can live in multiple folders at once, you can keep your work organized exactly how you like. You can see a screenshot of the Wrike interface below.
[Wrike interface screenshot]
The left side of the interface shows all of your folders and subfolders, the middle pane shows the selected folder’s tasks, and the right pane shows the selected task’s details and latest updates. With a few simple clicks you can see either a high-level overview or a detailed look at your projects, tasks, and campaigns within Wrike’s online project management software.
Using Wrike On the Go via Mobile Apps
With work becoming increasingly mobile, Wrike’s free Android and iOS applications mean there is never any reason for your team members to not have the latest updates on your work. Whether you’re commuting or at a client meeting, your entire workspace is accessible right from your pocket, whenever you need it.
Wrike Pricing
Whether you’re a one-person show or a business with thousands of employees, Wrike has a pricing structure to fit your needs without breaking the bank. You can choose from Free, Professional, and Enterprise plans, based on the number of users you need or features you require.Â
The Professional plan costs $49 per month and allows for up to five users and can expand up to 15 users for a minimal monthly rate increase. The Professional plan also includes 5 Gb of storage, access to custom and shareable Dashboards, an interactive Gantt chart, visual analytics, and subtasks.
For larger businesses that have hundreds or even thousands of users, the Enterprise plan includes Salesforce integration, custom workflows, user groups, custom calendars, extended security controls, and more.
No matter which plan your business, blog, or brand falls into right now, put Wrike to the test!
