The basis to making money on the internet, with a website, is to create a website that is capable of bringing in high amounts of traffic. No matter what type of revenue stream you look into, each will require traffic, where the more traffic you have, the more revenue you will produce. With this, it can sometimes be difficult to understand and choose exactly the correct revenue stream for your website. For this reason, here are some of the best ways to make money from web traffic, which is dependent on the type of website and content you have.
Reviewing Products? Become an Affiliate
If you find yourself being a person that is constantly reviewing and talking about new product and services, then being an affiliate would definately be the best route to go down to make money from it. Affiliate advertising works by directing traffic to a landing page where they can buy a product or service – for each sale that converts, you will gain commission from that sale (which will range depending on the product and what affiliate network you choose to use).
Although the actual conversion rate will be relatively low from your website traffic to sales, based on what you are promoting, the comission produced can make up for that. Affiliate advertising best works with hundreds of reviews on a website.
However, as a word of warning, it is not wise to promote everything as ‘amazing’ as it is obvious to the web user, from this, that you are saying it is amazing to get a sale and commission. For this reason, the best thing to do is be yourself, and always stay honest with every review.
Random Content with Lots of Traffic? Choose PPC
Websites that struggle to hit a certain niche or have lots of different types of content categories would benefit more from a PPC advertising network such as Google Adsense.
Google Adsense and PPC networks work by analysing the content on each individual web page and producing adverts that are contextual to what is currently being displayed on the page. From this, it does not matter how different the content on your website is from one and another: as long as it is bringing in traffic to benefit from PPC advertising.
Very Niche Content? Sponsored Content or Publish a Book
Niche content, unfortunately, for both PPC and affiliate advertising, does not work that well. This is usually because:
- The niche content does not bring in that much traffic for PPC
- The niche content does not bring in enough traffic to warrant using affiliate links
For this reason, it is better to capitalise from niche content either by:
- Getting sponsors for content – this could be either through banner advertising or sponsoring content at the start or end of each article. There will be companies interested in such niche content: it is just a matter of time about finding them.
- Publishing a book. Typically, niche content is only really created by experts in that field. Therefore, if you want to capitilise from such traffic, it would be a good idea to make a book about such a niche, for which people will buy to further their knowledge on the niche field you are talking about.