In the world of online marketing we are always looking at figures and stats for our web sites and landing pages. In the old world of offline marketing, many companies relied on telemarketing and postcard marketing through postal mail. Postcard marketing is still effective today, especially for local businesses and following up with customers that have an upcoming birthday or for any promotions you would like to send out.
A lot has changed in the past several years for postcard marketing as well, such as the costs involved in obtaining leads and getting your postcards created and delivered. The costs for both have dropped exponentially over time. With so many online services available for printing postcards and the ability to find quality designers for minimal costs, there is no reason why you shouldn’t be looking at postcard marketing for your business.
I recently wrote an article about Tips for Creating Killer Postcards for Marketing, which covers many different goals you should be looking at when creating your next set of postcards for marketing. You will also find some great resources and links in the article as well.
Win Free Promotional Postcards for Your Business!
Speaking of getting your own postcards printed, PrintRunner.com, one of the largest printing services online is running a special giveaway with PPC.org. All you need to do to enter is leave a comment on this blog post. On July 30th we will select a random winner, who will win a set of 100 5×7 postcards (front color, 14 pt uv coating, rounded corners that ship in 4 business days), all you need to do is leave a comment on this post on how you would use them to promote your business, services, web site or blog. This giveaway is open to US Residents only, ages 18 years old and above.
