Google Adwords
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns,...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert,...
Blogging
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there...
General
2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between...
PPC Tips
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy....
SEO
Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
Affiliate Marketing
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a...
Blogging
Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This...
SEO
You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly...
