There is no doubt that women are a driving force behind the business for some of the most successful brands and products in the world. For anyone who is not currently targeting their advertising efforts and campaigns towards women, you need to refocus your business and step up your game. The infographics below provided by MarketingZeus.com profiles just how important The Purchase Power of Women really is.
When it comes time to buy, women are often the decision makers and motivators.
Recently women have gained ground in earning, spending, and influence on household spending.
- $7 trillion is contributed by women in the United States in consumer and business spending.
- 2/3 of consumer wealth in American will belong to women within the next decade.
- 91% of women say they think advertisers do not understand them.
- 85% of purchases and purchase influences are made by women.
- 50% of products typically marketed to men are produced by women.
