If you want to promote your products or services through a PPC ad campaign, then you would need a great landing page to serve your purpose. Not only Google determines your quality score of the ad campaign through the evaluation of your landing page, but your landing page is important to retain visitors on a general level. There are several aspects of creating a good landing page/destination page and you should make sure that you are not overlooking any of the aspects.
A landing page is also a website but there is a fundamental difference. A website usually has many pages, but a landing page is a single page with all the required info neatly arranged in it. Many advertisers promote their multi page website’s home page as the landing page, but the usual practice is to create a separate smart landing page which contains all the info on a single page. You would have to make sure that you are observing the following parameters while developing the landing page.
- Presentation: The page should be attractive and presentable. Choice of the color scheme, the format of the page etc. are crucial parameters to determine the efficiency of the landing page. The design aspect is very important and you should make sure that you are putting up an attractive design to entice your visitors who have clicked through your sponsored ad and has reached your landing page. You should not be spamming your landing page with a barrage of images or lengthy videos, as in the internet, everything moves in a fast paced manner. If the visitor finds for a moment that you have a tedious video presentation that starts automatically, perhaps he/she would not be browsing through your page. Even when you are presenting a call to action accompanied by a brief description and an attractive image of your product, you should make sure that the CTA is accomplished tacitly in as much less words as you can allow. Prolonged calls or repeated calls often do not serve the purpose.
- Informative: People are looking for the right information about the product or service in your landing page. You would have to make sure that all the info about the product you wish to sell is present in the landing page. Do not create an information overload however, because no one wants to go through tedious details. Make the information smart and chirpy so that the visitor can get the idea at a quick glance. Mention the different aspects of the product in a smart point-wise manner so that there is no wastage of time in getting to the idea behind your product/service. People are essentially looking for great ideas that would be helpful to their lives, and the transformation of these ideas into useful products and services. So, you should make sure that you have a great product idea presented in a manner that it is immediately accepted in the psyche of the target audience. Put in sufficient research in understanding the psyche of your target audience so that you can create clear information by attractive words relevant to your product. If you learn more info visit GoDaddy.com .
