Ads that focus on different products and services are all over the web. In today’s market more than 90% of websites that exist will show some type of advertisement that highlights a product or service that is relevant to that website’s content. Generally speaking, these ads come from an advertising network like Google. This type of advertisement on a advertising network is known as contextual advertising to people who are professionally known as internet markets.
How Do They Do It?
In contextual advertising, any visitor who visits a site showing ads may see your advertisement for the product or service you are offering, that is relevant to the site in which the visitor is viewing. For instance, if an advertiser has published an ad using Google Adsense, then his or her ad will be viewed by thousands of different visitors depending on the budget and targeting of the advertiser. However, advertisers do not know the publishers personally because Google Adsense is an advertising network that works as the middle man with contextual advertising.
Benefits of Contextual Advertising
There are two major benefits when it comes to contextual advertising. First and foremost, you will be able to target a very specific group of users that are more likely to buy your product or service than the general population. Secondly, it can improve traffic to your website and allow for growth of your business and reputation online. If people see something repeatedly on the internet; that person is more likely to remember your product or service. This often times leads to that person making a purchase that benefits you.
The Difference Between Pay Per Click Marketing and Contextual Advertising
As much as ppc marketing and contextual advertising are different, they are actually similar as well. When creating your ppc ad campaigns you are selecting keywords and phrases they you would like to show your ads for. The same can be done with contextual advertising. The difference between the two is that ppc advertising is through search engine advertising while contextual advertising is being displayed on web site content.
