The majority of us already know what ppc marketing is, but how many of us completely understand the “brown box” business? In short, it’s any business that sells a real product that ships to anyone in the world. The best example of a brown box business is Amazon.com. While most online retailers are companies that have been started to be “internet based”, many of the well known stores and brands that you’ve come to know and love in your local area are quickly making the change to become more internet savvy and productive as well.
Sears.com is a great example of a super well known company that has done a successful job at going from a well known brick and mortar store to finding a lot of success online.
Let’s take a look at just a few of the places where Sears.com is excelling with their online promotions.
If you were to search for the “Sears” name or any of the appliances that they sell on their site, you will likely see them come up in the search results right at the top. Many of these results will be catered towards the exact match keywords that you are specifically looking for.
Another area where Sears has excelled lately is in the social networking space. If you were to search for Sears or related appliances through Google, you would likely see Sears ads in the right side menu of Facebook as well. Below you will see that Sears already has over 2 million fans for their Facebook fan page. Excellent work!
So what does all of this mean for you and how can you make money with a brown box business model of your own?
Thankfully the internet has provided us with some of the greatest opportunities ever. You are no longer required to start a local retail shop of your own to buy, sell and ship products. This can all actually be done online and sometimes you won’t even need to hold inventory or even interact with your customers. This is all possible through the use of wholesale buying, dropshipping and using affiliate programs for big name sites like Amazon.com and Sears.
There are plenty of web sites out there that can help you learn more about each of these business models and BrownBoxFormulas.com is one of the most recent ones to popup, which is focused on how Ezra Firestone was able to become the largest retailer for “mullets” last year. In the end, it really doesn’t matter which niche you are in or the product you are selling, but instead that you are the best at it.
This can clearly be seen with Sears. It’s taken them a long time to adapt and become a huge player in the online space, but their efforts are paying off in multiples. How can you grow you business and start shipping “real products” and making money with online marketing?
