tag "split testing"

Expedia Removes One Form Field and Makes $12 Million in Profit

Expedia Removes One Form Field and Makes $12 Million in Profit Some times the world of online marketing and how much of a difference simple changes and split testing can make on ad campaigns and registration forms is just insane! It’s an older article, but ConversionVoodoo did a great write up on how Expedia was able to increase their profits by $12 million dollars just by removing ...

Instant A/B Split Testing Software with LinkTrackr

Instant A/B Split Testing Software with LinkTrackr Everyone is always talking about how important it is to split test your landing pages, but not many people talk about the tools you need to use to make the most out of your split testing. One of the best programs out there for instant A/B split testing for landing pages, is LinkTrackr. The problems with most other tracking and ...

Split Testing Your Facebook Ads Images – Surprising Results?

Split Testing Your Facebook Ads Images – Surprising Results? Whenever you create a new Facebook Ads campaign, there is always a good chance that you will be surprised with new results or learn something new. In a recent campaign I created, I wanted to jump on one of the hot trends from the NBA this season, and it was a dunk delivered by Blake Griffin over Kendrick Perkins. Everyone was ...

Insider’s Guide to Facebook Advertising – Country Targeting

Insider’s Guide to Facebook Advertising – Country Targeting When advertising on Facebook Ads, it’s always important to expand out to other countries. While most internet marketers are focused on US based campaigns and advertising, there is a whole world out there waiting for your business, and they may also be offering much higher return on investments. In the infographic below ...

Split Testing Your Web Site Infographic

Split Testing Your Web Site Infographic Some people love running tests on their web sites and ad campaigns, squeezing out the best possible conversions they can get… while other’s hate the process of split testing and just settle for what they can get. In the following infographic, you will see some interesting stats and reports about how important split ...

Landing Page Design Tips and Trends for 2012

Landing Page Design Tips and Trends for 2012 No matter what type of marketer you are, you can always appreciate a great list of tips and tricks, especially when it’s for landing page optimization! With a new year starting up, it’s time we focused on some new landing page design tips and trends for 2012. Website Magazine has written a great post on new ways ...

Create Landing Page Buttons Fast with Max Buttons Pro

Create Landing Page Buttons Fast with Max Buttons Pro When it comes to creating landing pages and making buttons, you can never do enough split testing. The difference between having a button that makes people click, and one that doesn’t grab their attention at all, can make all of the difference when structuring your ad campaigns. A new premium plugin called Max Buttons ...

ConversionVooDoo’s Newsletter Popup Best Practices for 2012

ConversionVooDoo’s Newsletter Popup Best Practices for 2012 You know those annoying popup windows that ask you to join a newsletter when you visit a site? Have you ever thought about why everyone has them, even though they are so annoying? The answer is simple, they work and they are amazingly effective! Conversion VooDoo, one of the top split testing companies around, recently posted ...