tag "Social Media"

How to increase traffic on your dropshipping store for free

How to increase traffic on your dropshipping store for free All business people know: the larger the audience, the more orders, and the profits you will receive. Unfortunately, only a small part of online entrepreneurs understand what steps they need to take to attract more people and increase conversions. Nowadays marketing plays a significant part in any business development. Big ...

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices)

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...

Tips and Tricks for Increasing the Instagram Following

Tips and Tricks for Increasing the Instagram Following Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of marketing. Social media marketing has allowed the brands to reach their audience and spread their business in different parts of this huge globe. If you are not on the ...

4 Ways to Utilize LinkedIn to Your Advantage

4 Ways to Utilize LinkedIn to Your Advantage The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...

E-Commerce Best Practices to Greatly Improve ROI

E-Commerce Best Practices to Greatly Improve ROI Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though to know what strategy will grab your audience’s attention and will make your business successful. Some of these e-commerce strategies for marketing are working on the audience reach ...

Why Do Fast Food Chains Have the Best Social Media Strategy?

Why Do Fast Food Chains Have the Best Social Media Strategy? Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? ...

5 Ways to Use Social Media to Boost Your SEO

5 Ways to Use Social Media to Boost Your SEO Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...

5 Social Media Mistakes That Can Ruin Your Brand

5 Social Media Mistakes That Can Ruin Your Brand Social media gives brands fantastic opportunities for increasing name recognition and building website traffic. Additionally, social networks help companies generate leads and thereby boost sales and profits. Although this might be true, some firms have failed to capitalize on the social media phenomenon. To be sure, the right ...

10 Things To Do For a Successful SMM Strategy in 2018

10 Things To Do For a Successful SMM Strategy in 2018 Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...

Promoting Business on Social Networks: 101

Promoting Business on Social Networks: 101 The number of social media users is rising at an astonishing rate and is expected to reach 2.62 billion by the end of 2018. Given this fact, it’s not surprising that social media marketing has become one of the most significant aspects of every business’ digital marketing strategy. Now, the majority of your competitors are ...

4 Effective and Useful SEO Strategies for a Website

4 Effective and Useful SEO Strategies for a Website Getting more web traffic is a challenge for any business owner. This is especially true if your business is new or small, since there’s so much competition out there on the web. There’s no way around it – if you want to attract more visitors and build your presence online, you’ve got to know at least a ...

Top Strategies to Increase Social Media Engagement

Top Strategies to Increase Social Media Engagement Social media nowadays is not just a platform for socializing (yes, posting statuses, sharing good pictures that make you look cool or being witty is all part of socializing) but has turned out to be one of the biggest marketing strategies so far for brand awareness. Unfortunately, just posting day in and day out hoping to see ...

7 Tips for Engaging Your Audience on Social Media

7 Tips for Engaging Your Audience on Social Media   Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great, it doesn’t mean that it’s engaging. Seeing as how the goals of your marketing strategy are to boost your traffic, conversion rates, reputation and sales, making your content ...

6 Key Factors of a Profitable Social Media Campaign

6 Key Factors of a Profitable Social Media Campaign Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand how to make it profitable. Sure, it is nice to have a beautiful array of content and engaged followers, but if it isn’t bringing more money to your business, then your efforts are ...

The Size and Importance of the Social Media Analytics Market in 2017

The Size and Importance of the Social Media Analytics Market in 2017 The fact is that social media are growing at a rapid pace. While they grow, their importance grows too. For both individuals and businesses, social media platforms have become an important asset in their marketing campaigns. To leverage the popularity and influence of social media, one has to take advantage of social media ...

White hat vs. Black hat: building links for immediate success

White hat vs. Black hat: building links for immediate success Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the ...