Marketing is evolving so rapidly that even Don Draper would have trouble keeping up with it. Okay, that might be an exaggeration, but let’s face it, us mere mortals can’t compete with the advertising chops of the man at the helm of Sterling Cooper. Over the past decade, a whirlwind of tools, technologies, and platforms have ...
tag "SEO"
Secrets of Professional SEO Writers 31 Jul 2018
Why SEO Should Form the Building Blocks for your Future Success 24 Jul 2018
Search engine optimization (SEO) is the key to having a successful business these days. Entrepreneurs from all around the world now depend on SEO for marketing. A good, solid digital presence ensures return on investment, as well as a sound inflow of clientele. Whether it’s a clothing store or a pesticide company, people in ...
Top 6 SEO Tools For Improving Your Website Ranking 09 Jul 2018
As technology is becoming more advanced, developers are now incorporating the latest technology in search engine platforms so that users can find what they are looking for as search engines will know what results to display and how they should be displayed. Users often tend to click on the first few links because they consider ...
Seven SEO Tips for Ecommerce Success 27 Jun 2018
It’s all well and good having a savvy ecommerce store full of great products, but you won’t be getting any sales if people can’t find you. Search engine optimisation (SEO) is important for improving the visibility of your store in search engines. The higher you rank in the results, the more potential customers will ...
Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO 25 Jun 2018
Search engines play an extremely crucial part in bringing organic traffic, leads, and customers for any website. A high-ranking page can easily pull in thousands of visitors at any given date. And that’s why site owners are constantly on the lookout for ways to improve their website’s SEO rankings. However, for WordPress ...
SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? 15 Jun 2018
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...
5 Ways to Use Social Media to Boost Your SEO 08 Jun 2018
Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...
5 Ways to Improve Your Link Building Strategy 11 May 2018
Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building ...
What To Do If Your Rankings Drop? 09 Apr 2018
Suffered a sudden rankings drop? It can be scary checking your ranking report only to find your site has disappeared from Google’s front page. But don’t panic – we can help you determine what caused your site’s hard-earned rankings to drop, and how to recover. The Cause: Google Updated Its Algorithm Yes, those ...
4 Effective and Useful SEO Strategies for a Website 06 Feb 2018
Getting more web traffic is a challenge for any business owner. This is especially true if your business is new or small, since there’s so much competition out there on the web. There’s no way around it – if you want to attract more visitors and build your presence online, you’ve got to know at least a ...
The 4 Biggest Threats To SEO in 2018 26 Jan 2018
It’s hard to think that the web-encompassing art of SEO has only existed in a form that faintly resembles what we know it as today for just under 20 years. It’s an attention seeking behemoth of the digital age that has become so intricate that you can find millions of pages of information online promising offering ...
Why Do You Need Great Content to Enhance Your SEO Game? 12 Jan 2018
If you look at search engine optimization and content today, you will find that both of them are different. However, both of them need to join hands when it comes to giving you high search engine rankings on the Internet. Some experts often prefer to content and search engine optimization as two sides of the same coin. If you ...
Clever Digital Marketing – What to Do and What NOT to Do 10 Nov 2017
Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end ...
SEO Benefits Of Implementing Accelerated Mobile Pages 12 Oct 2017
It’s been a long time when Google introduced AMP project in the market. Google unleashed this big project to groom the SEO world with mobile-responsive websites. The concept of Accelerated Mobile Pages was initiated to facilitate mobile-friendly layouts and figure out how they get indexed on major search engine result pages. ...
Some Common Mistakes to Avoid While Doing SEO for Shopify 26 Sep 2017
We all know that SEO is an important part of promoting our Shopify eCommerce sites. Over 60% of traffic that lands on eCommerce sites are organic traffic from search engines. This just goes to show the importance of ranking your site on Google. Whether you are a novice or an expert, I am positive you have tried your hand at ...
6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns 20 Sep 2017
Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...