Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase… It seems like it’s super easy when you’re writing your first ad, but when the ads are not converting or attracting enough traffic, you find yourself dumbfounded. This post will teach you to ...
tag "Search Ads"
Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent 30 Oct 2012
Social Media vs. Search Marketing – How do they compare? 06 Apr 2012
In the world of online marketing, everyone has their preference. Some people like social media, while others like search marketing. Both of these methods can drive a ton of traffic and leads for your business, but is there a clear winning? The infographic below puts Social and Search to the test. Search is better for lead ...
New Account Overhaul (Part 3) 02 Dec 2011
This is part 3 of our series about overhauling a new account. When you take over a PPC account you will need to complete the following: Part 1 Part 2 Separate Display Ads vs Search Ads You need to make sure that these are separated from each other and in different Campaigns. By separating these two types of ads it will help ...
1/3 Of Google Search Ads Are Now Enhanced 03 Oct 2011
Google put up a new blog post yesterday stating that roughly one-third of searches with ads show an enhanced ad format (featuring video preview windows, prices, images, specific links on a given Web page, recommendations from your friends and whatnot). If you haven’t seen the ads before, you can pretty much search ...