Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...
tag "remarketing"
PPC Remarketing Can Help You Succeed Under Google’s New Rules 09 Apr 2014
How PPC Can Take Your Business to the Next Level 25 Nov 2012
This article will explain how PPC can take your business to the next level and beyond by harnessing the marketing power of the internet. PPC stands for pay per click and most savvy businesses use or have used this form of advertising to turbo charge their businesses. One of the first things in looking at how PPC can take your ...
How to Setup a Remarketing Campaign If you Failed The First Time Out 24 Nov 2012
This article is going to teach you how to set up a remarketing campaign. Perhaps you have already tried to market your product or service on websites like Google, Bing and Yahoo. Did your marketing campaign fail? Did you end up spending a $100.00 of your hard earned money to only find out that you got $0 in sales? This ...
8 Tips For Creating Effective Remarketing Campaigns 19 Nov 2012
Given that in most of the landing pages for 99% of visitors do not get the desired effect, remarketing or retargeting is a powerful tool to recapture our users and improve conversion rates at relatively low cost. Remarketing campaigns that have come to double the conversion rate conversions generating between 40% and 50% ...
How To Setup A Google AdWords Remarketing Campaign 03 Oct 2012
A customer may go to your site just to look around but not to purchase. Instead of leaving a return visit to chance, bring that customer back to your site with a Google Remarketing Campaign. Remarketing is when someone comes to your site, your ads follow them around the internet. By showing your ads to customers who have ...
Remarketing Problems And Solutions 31 Jul 2012
Remarketing for those of you who don’t know is AMAZING and can help you double your numbers overnight. To setup a Remarketing campaign you can view our post on “How to setup a Google Remarketing Campaign” and then come back to this post. I want you to check out the campaign below: You will see in the graphic ...
New Account Overhaul (Part 4) 03 Dec 2011
This is part 4 of our series about overhauling a new account. When you take over a PPC account you will need to complete the following: Part 1 Part 2 Part 3 Automatic and Managed Placement Ads Most people have automatics placement of ads but if you want to be more competitive and get better results you should check into the ...