tag "Paid Marketing"

Why SEM is Better Than SEO?

Why SEM is Better Than SEO? It may look and sound identical, but even identical twins are unique from each other. Search engine optimization (SEO) and search engine marketing (SEM) are usually confused for one another. Being among the top 5 most important and effective digital marketing strategies, SEO and SEM are alike and different in many ways. Search ...

3 Awesome Ways to Drive More Customers Via Paid Marketing Channels This Summer

3 Awesome Ways to Drive More Customers Via Paid Marketing Channels This Summer Ah, so the sweet summer is here! People are thronging on beaches to bask in the eternal sunshine, fireworks are lightening up the night sky and anglers are having a great time by the lake. Everything is peaceful and everybody is having a great time. Sorry, not everyone has the luxury of lounging on sofas and relish this ...