Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...
tag "online marketing"
5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) 20 May 2019
Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO 26 Feb 2019
Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...
Why PPC Services Should Be A Part Of Your Online Marketing Strategy 24 Mar 2017
Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...
SEO, Digital Marketing and Doing The Right Thing 16 Mar 2017
You can’t sell anything if you can’t tell anything’ stated Beth Comstock. And that is true on more than one count. If you’re trying to sell anything, remember to use the most accessible language. At times the accessibility just doesn’t depend on what you write but also where you write it. Interrupt selling tactics ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
Why Pay the Marketing Guy Before You Pay the Engineer 21 Jun 2012
The era of creating just anything and sending it out into world to prosper is over. Mass marketing no longer works and neither does traditional research and development. What does work and make money is not building what you want but building what viewers and consumers want and need. Marketing is no longer something that ...
What People Are Really Buying Online 05 May 2012
We all know that there are billions of dollars spent on the Internet every single month, but does anyone really have a good idea on what people are exactly spending that money on? In the infographic below, we finally get to see a quality break down of what people are buying online. According to a recent study by the census ...
The Purchasing Power of Women 04 May 2012
There is no doubt that women are a driving force behind the business for some of the most successful brands and products in the world. For anyone who is not currently targeting their advertising efforts and campaigns towards women, you need to refocus your business and step up your game. The infographics below provided by ...
Online Advertising: A Very Useful Tool In Marketing 04 May 2012
Many of the ways well-known in typical marketing and advertising agreements get to be placed in the event and the specific optimization of a business for the existence on the internet marketing world. Marketing is one particular aspect that impacts the development of a business in an optimistic or adverse way. Through an ...
Where is Inbound Marketing Headed? 10 Apr 2012
Where is inbound marketing headed? In one simple word, the answer is of course ONLINE! In the infographic below we will explore why inbound marketing is gaining ground on outbound, and look at inbound channels that will continue to grow in years to come. Increased Spending – A majority of businesses are increasing their ...
How to Use Pinterest for Business 05 Apr 2012
Everyone is going nuts and is completely addicted to the latest trend on the internet… that is Pinterest! With so much attention to one web site, it’s clear there is plenty of money to be made. Just the other day there was a character who said he was making $1,000 a day spamming Pinterest. The news later retracted ...
Traditional Marketing vs. Online Marketing 16 Mar 2012
The old world of marketing is quickly getting crushed by the new ways of marketing products, services and brands online. Not only can you reach millions of people through online advertising, but it’s also much cheaper in terms of actual lead generation and return on investment. The infographic below breaks down some of ...