SEO and PPC are closely related. They represent two parts of search engine marketing that are responsible for generating the key sources of website traffic: organic (SEO) and paid (PPC). Due to the close relationship between these two crucial marketing strategies, it is important to explore how the best practices of SEO and PPC ...
tag "marketing"
Best Practices of SEO and PPC in 2019 24 Sep 2019
How to Make Alluring Content for Content Marketing 21 Jun 2019
It is a well-known fact that advertising agencies which have now become more of digital agencies utilize content marketing to drive the traffic onto their websites and lift up the expert of the business in the competitive market. Short deadlines and strict timetables can be a test for advertisers, digital agencies, and ...
A Closer Look At The Common PPC Marketing Pitfalls 20 May 2019
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development, the top web development companies will always prioritize PPC marketing to their clients. But do the top web development companies keep a business safe from all of the potential pitfalls? What ...
Practical Insights to Finding Reliable Remote DBA Expert for Analytics-Driven Marketing 03 Oct 2018
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a scientific data-driven specialty which is quantifiable and can be streamlined and mastered. In the era of Information Technology, marketing is a digital specialty, and consumer data and ...
Leveraging Data to Improve Marketing Results 18 Jun 2018
With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...
Is Pay-Per-Click for You? By Brian Newmark 26 Feb 2015
If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to ...
3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns 04 Dec 2013
Are you feeling like you’ve hit a plateau with your business? Over time it’s easy for any kind of firm, large or small, to grow stagnant, when there aren’t any new ideas coming in that actually work. As a result, there aren’t any new customers. However, just a few small changes to your business can spark ...
Social Media Marketing – I Give Up! 26 Oct 2012
You heard that right. I give up on Facebook, Twitter, Linkedin and Pinterest. I give up on managing social media for small businesses. You see, Facebook has been as viral in the business world as the Antoine Dodson’s Youtube video was in 2011. People in the business community have been spreading the evangelism of ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
Tips For Marketing Across Social Networks 17 Aug 2012
Social media marketing is one of the internet marketing strategies that is gaining importance recently. Social media sites such as Twitter, Facebook, LinkedIn and YouTube are being used extensively for these purposes. To use social networks efficiently it is important to engage the users of the website by giving interesting ...
Use Google Penguin to Bring Customers Back to PPC 19 Jul 2012
Right now the Internet is a very confusing place for many clients. Their organic ranking has fallen and they have no idea how to go about fixing the problem. A few years ago a company could just start a PPC campaign, write a small blog and incorporate a little SEO and sales would go up. Today the landscape is far different. ...
PPC Search Advertising – Why It’s a Good Marketing Method? 01 Jul 2012
With an ecommerce business, it is an established fact that you have several options available to advertise your business online. The achievement of your online business over the web primarily relies on the kind of advertising approach you implement. It is significant that you select a marketing plan that completely harmonizes ...
Should I Use Web 2.0 As A Part of My SEO Plan? 29 Jun 2012
Search engine optimization is a term that represents the way an individual or an expert optimizes a site in order to make it appear higher in the search engine. There are several individuals who believe that Search engine optimization has a blueprint that needs to be followed to improve rankings, and if they were not in the ...
Knowing When to Hire or Contract Your Marketing Department 28 May 2012
One of the biggest problems with running a large web site or internet business, is knowing when to start hiring or contracting outside workers or marketing. Sometimes you will need a designer, a programmer or even a team for your online marketing efforts, but knowing when to pull the trigger or if you should try and accomplish ...
The Purchasing Power of Women 04 May 2012
There is no doubt that women are a driving force behind the business for some of the most successful brands and products in the world. For anyone who is not currently targeting their advertising efforts and campaigns towards women, you need to refocus your business and step up your game. The infographics below provided by ...
Online Advertising: A Very Useful Tool In Marketing 04 May 2012
Many of the ways well-known in typical marketing and advertising agreements get to be placed in the event and the specific optimization of a business for the existence on the internet marketing world. Marketing is one particular aspect that impacts the development of a business in an optimistic or adverse way. Through an ...