Some times the world of online marketing and how much of a difference simple changes and split testing can make on ad campaigns and registration forms is just insane! It’s an older article, but ConversionVoodoo did a great write up on how Expedia was able to increase their profits by $12 million dollars just by removing ...
tag "landing page tips"
Expedia Removes One Form Field and Makes $12 Million in Profit 07 Apr 2012
Three Quick Tips to Improve Your Landing Page Conversions 21 Dec 2011
When people get to your landing page, what are they doing? Hopefully they are about to complete their order process or perform another action. The ability to get your visitor to your landing page isn’t enough, you need to build the page around them and cater to their needs. Here are five helpful tips to help improve your ...