With PPC advertising, you will be only charged when a most potential visitor clicks on your ad and lands on your website to find more information about the product/service, you are offering. You are not charged for displaying your ads with PPC which also saves you money. While with CMP, you are paying to the blog or website for ...
tag "impressions"
PPC Vs Impression Advertising-Which Is Best? (part 2) 10 May 2012
PPC Vs Impression Advertising-Which Is Best? (part 1) 09 May 2012
Online marketers and small business owners those are looking to advertise their business have two best advertising options available to promote their business/website. One option is to use PPC advertising (Pay Per Click) and the second best option is option is CMP (Cost Per Impression). For this purpose, the advertisers ...
50% of Media Buys Are Wasted Money 17 Apr 2012
What’s worse than finding out that your latest ad campaign isn’t as profitable as you would have liked it to been? How about knowing that only 50% of people are actually seeing your ad in the first place! In a recent post at , there is a study released that says up to 50% of ads are never even displayed, yet you are ...