Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the ...
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White hat vs. Black hat: building links for immediate success 10 Aug 2017
PPC Remarketing Can Help You Succeed Under Google’s New Rules 09 Apr 2014
Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...
Adwords Sitelink Extensions 16 Oct 2012
Adwords Sitelink Extensions are exclusively for advertisers who know about Google’s Ad Extensions, sitelink extensions is a familiar term. This is a feature that lets users add several links to page on their sites as a part their Adwords advertisement. These are a simple tool to increase visibility and make campaigns more ...
2 SEO Tips to Make Google Love You 07 Jul 2012
One of the secrets of being successful online is to rank higher in the Google and other search engines for your targeted keywords to ensure that you will get plenty of targeted traffic. The more targeted traffic you get, the higher possibility you have of getting sales. Everybody that has a website wants to rank higher in ...
Importance of SEO for Local Business 30 Jun 2012
Importance of SEO for Local Business Local businesses perhaps don’t have a huge market to target, however they have more competitors than what most individuals assume. The only factor that will offer a local business an advantage over its challengers is if it can find more potential buyers compared to its competitors. ...
The Advantages of Google Adwords 05 Jun 2012
Consider you have an online business and you are simply beginning however, you do not understand how to publicize it and you are somewhat reluctant to invest a significant amount of money to pay publishers, so what is the option available to you? Don’t get worried because there is an answer to this, Google Adwords. In ...
Facebook IPO: Can It Beat Google? 19 May 2012
With the upcoming launch of Facebook’s IPO and stock, there is a lot of question of whether Facebook or Google will win the war of big money, stock price and online marketing. As Facebook quickly approaches one billion active users, there is plenty to talk about. In the infographic below we can see everything about ...
Bing Search is Looking Like Google Search 02 May 2012
Everyone likes a nice clean search design and layout… after all, that is how Google has become so popular. Yet over the years Google has become more greedy and continues to place more sponsored ad spots through out their search pages. The Google results are actually quite crowded now, and compared to the recent changes of ...
Benefits the Google Adwords Coupons? 23 Apr 2012
An online webmaster/business owner following design of their site needs to have this marketed online to attain better reputation and an excellent online presence, to be able to get tons of traffic. And this can be achieved via PPC advertising with Google Adwords. Performing SEO techniques can be an excellent marketing technique ...
Google AdWords New Tool 20 Apr 2012
Google AdWords has long been one of the most popular tools for targeted pay-per-click advertising. AdWords has always worked by displaying advertisements based on the frequency of certain key words and phrases on a page of web content and, while this makes for an effective form of targeted advertising, it still leaves much room ...
‘Semantic Search’ Coming to Google 11 Apr 2012
Google has been playing around a lot with its formula over recent years with Google Plus Your World, with the Panda update, with changes to the emphasis it places on brands and more. However all of these changes could be seen by a skeptic as mere ‘tinkering’. These are bold new directions for Google, but rather the ...
Google PageRank Prediction Tool 10 Apr 2012
If only we could tell the future… well, that’s getting a bit carried away, but something as simple as getting an idea on what your web site’s next PageRank update might be would be cool enough. There is a cool and fun web site at SEOMastering.com that provides an actual PageRank predictor tool. It would be ...
Why Your Backlinks Might Not ‘Count’ 04 Apr 2012
There are many elements of good SEO, but this doesn’t stop a lot of us from obsessing over the importance of link building. What’s important to recognize is that Google actually use over 200 indicators to decide on where a site should rank. These include a vast range of on site and off site factors from location, to ...
Beyond Exact Match Anchor Text Links Video 29 Mar 2012
With all the talk about the recent Google updates and Panda coming after everything, the future of link building is up in the air for many site owners. The days of easily being able to rank a web site for “exact match” terms with a little bit of article and content marketing is over. The future is all about ...
How To Use Social Media Marketing To Promote Your Business 28 Mar 2012
The social networking websites such as Twitter, Facebook, LinkedIn, MySpace, etc are great way to advertise your website, product or service online to hundreds or even thousands of people for free. You can make your own communities on these social networking sites. So, in this way you can also get the targeted traffic to your ...
Get Your Ad in the Top Spot Or No One Will See It 13 Mar 2012
If you are looking to advertise on Google using Google Adwords, you need to make sure that the ad you are creating doesn’t get lost in the shuffle. Just because you write it and buy the words doesn’t mean that anyone is going to click on it. The most important thing that you can do in an advertising campaign that uses ...