tag "Google Search Ads"

Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent

Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase… It seems like it’s super easy when you’re writing your first ad, but when the ads are not converting or attracting enough traffic, you find yourself dumbfounded. This post will teach you to ...

1/3 Of Google Search Ads Are Now Enhanced

1/3 Of Google Search Ads Are Now Enhanced Google put up a new blog post yesterday stating that roughly one-third of searches with ads show an enhanced ad format (featuring video preview windows, prices, images, specific links on a given Web page, recommendations from your friends and whatnot). If you haven’t seen the ads before, you can pretty much search ...