tag "Google Ads"

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...

Marvel Marketplace – The Exciting New Features Of Google Shopping

Marvel Marketplace – The Exciting New Features Of Google Shopping It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...

4 Reasons to Combine Google and Facebook Ads for Better Results

4 Reasons to Combine Google and Facebook Ads for Better Results The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging for marketers to identify the best channels to reach their target audiences. This calls for a holistic marketing strategy that makes the most of whatever channels you have at your ...

PPC Tips For B2B Marketing – Increase Leads By 10x

PPC Tips For B2B Marketing – Increase Leads By 10x B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...

Tips to Drive Local Search Traffic with Google Ads

Tips to Drive Local Search Traffic with Google Ads In 2017, it was estimated that  around 90% of global sales took place in a physical store.   Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store  retail sales will account  for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...

Adwords vs. Bing Ads

Adwords vs. Bing Ads Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...

How Pay Per Click Ads are Taking Over Google

How Pay Per Click Ads are Taking Over Google It’s easy to understand how Google makes billions of dollars every year. In the world of pay per click marketing, it’s all about getting the click. Now think about how many times people are searching on Google every day. To the average person it’s no big deal to click on the yellow highlighted links or the ads ...

Improve Google Rankings with the Google Ad Preview Tool

Improve Google Rankings with the Google Ad Preview Tool Improve Google Rankings with the Google Ad Preview Tool It is a tool offered by Google to look at your own Adwords PPC advertisements. Google does not recommend looking at your own ads via the search pages for the reasons mentioned below: Google does not only display Adwords ads depending on CPC (cost per click) alone. A part ...

Where Does Google Make It’s Money?

Where Does Google Make It’s Money? We all know that Google is one of the world’s biggest cash cows and that they make the majority of their money through search marketing. However, do you know what the most profitable areas of search marketing are for Google? If not, the infographic below is quite amazing and has some really great information about ...

AdWords Ad Transparency

AdWords Ad Transparency Google release AdWords Ad Transparency earlier this week.  This is another step to make all ads relevant to all users.  Now you can limit the ads you see through search and Gmail.  Google is trying to combat spam and make the web and easier place to search.  A lot of this has to do with serving relevant ads to it’s ...