To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how the algorithm works, then creating a strong foundation based on that foundation, and then using the tools and tactics available to you to get ahead. Let’s dive in. 1. Understand ...
tag "Google Ads"
Competing In Google Ads Without Having to Raise Your Bids 24 Nov 2022
3 Tips Towards Maximizing Google Ads Results While On a Low Budget 17 Nov 2022
For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should receive the most spending, but for many businesses, the money simply isn’t there. What does this entail, then? Are we done with small enterprises now? Does this imply that Google ...
The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen 21 Jun 2019
Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...
Marvel Marketplace – The Exciting New Features Of Google Shopping 16 May 2019
It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...
4 Reasons to Combine Google and Facebook Ads for Better Results 02 Apr 2019
The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging for marketers to identify the best channels to reach their target audiences. This calls for a holistic marketing strategy that makes the most of whatever channels you have at your ...
PPC Tips For B2B Marketing – Increase Leads By 10x 11 Oct 2018
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
Tips to Drive Local Search Traffic with Google Ads 03 Sep 2018
In 2017, it was estimated that around 90% of global sales took place in a physical store. Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store retail sales will account for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...
How Pay Per Click Ads are Taking Over Google 07 Aug 2012
It’s easy to understand how Google makes billions of dollars every year. In the world of pay per click marketing, it’s all about getting the click. Now think about how many times people are searching on Google every day. To the average person it’s no big deal to click on the yellow highlighted links or the ads ...
Improve Google Rankings with the Google Ad Preview Tool 27 Jul 2012
Improve Google Rankings with the Google Ad Preview Tool It is a tool offered by Google to look at your own Adwords PPC advertisements. Google does not recommend looking at your own ads via the search pages for the reasons mentioned below: Google does not only display Adwords ads depending on CPC (cost per click) alone. A part ...
Where Does Google Make It’s Money? 07 Apr 2012
We all know that Google is one of the world’s biggest cash cows and that they make the majority of their money through search marketing. However, do you know what the most profitable areas of search marketing are for Google? If not, the infographic below is quite amazing and has some really great information about ...
AdWords Ad Transparency 03 Nov 2011
Google release AdWords Ad Transparency earlier this week. This is another step to make all ads relevant to all users. Now you can limit the ads you see through search and Gmail. Google is trying to combat spam and make the web and easier place to search. A lot of this has to do with serving relevant ads to it’s ...