Making Unstructured Data Actionable In Display The unstructured data is still valuable as it already provide important information’s such as optimization, Keyword level bidding, and reporting. With the help of the latest Demand Side Platforms (DSPs), marketers can take the advantage from unstructured data as Demand Side ...
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How To Make Unstructured Data Actionable In Display (Part 3) 11 Feb 2012
How To Make Unstructured Data Actionable In Display (Part 2) 11 Feb 2012
Search Marketers The search marketers are very well aware of this fact so, they never try to group hundred or thousands of keywords in one segment. Keywords data if groped in one segment will not help them to know the click through rates, individual impression volumes, cost per clicks, and conversion rates of each keyword. To ...