tag "Display Network"

Problematic Banner Ads

Problematic Banner Ads Banner ads may be simple to deal with and implement from a technical point of view, but they are not so easy to actually design. In fact, entire courses are devoted around the idea of learning how to design good banner advertisements. The reason why it’s so important to create good banner ads is because you want the ...

Online Advertising – Why Use PPC Banner Advertising?

Online Advertising – Why Use PPC Banner Advertising? Pay per click banner advertising is a helpful substitute present in the online business marketing and advertising world. It can be used separately or along with other online marketing techniques. When only using Pay per click banner advertising to promote your internet business/website, you may have a serious decrease in your ...

Location Targeting on the Display Network

Location Targeting on the Display Network Google announced earlier today that location targeting on the Display will work much easier.  This should streamline the Display Network options allowing businesses to target based on location in the Display Network. Up until today the only location targeting signal applicable to ads on the Google Display Network was the ...

How To Make Unstructured Data Actionable In Display (Part 1)

How To Make Unstructured Data Actionable In Display (Part 1) With the advancement in science and technology, there is also advancement in display marketing as well. Things are changing day by day and the real time bidding and other advances have improved the performance and precision of search advertising to display. Similarly we will soon have a new era of unstructured data as well. ...