tag "Display Ads"

Is Facebook’s Sponsored Results a Failure Already?

Is Facebook’s Sponsored Results a Failure Already? Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...

Traffic Generation 101: How to Flood Your Website With Targeted Traffic

Traffic Generation 101: How to Flood Your Website With Targeted Traffic “How do I drive qualified buyers to my website?” Everybody has asked this question at some point. It’s why we build links, create content and bid on PPC keywords. It’s the reason we read analytic reports while drinking our morning coffee. Today I’m going to share with you an easy way to drive thousands of targeted ...

Online Advertising – Why Use PPC Banner Advertising?

Online Advertising – Why Use PPC Banner Advertising? Pay per click banner advertising is a helpful substitute present in the online business marketing and advertising world. It can be used separately or along with other online marketing techniques. When only using Pay per click banner advertising to promote your internet business/website, you may have a serious decrease in your ...

50% of Media Buys Are Wasted Money

50% of Media Buys Are Wasted Money What’s worse than finding out that your latest ad campaign isn’t as profitable as you would have liked it to been? How about knowing that only 50% of people are actually seeing your ad in the first place! In a recent post at , there is a study released that says up to 50% of ads are never even displayed, yet you are ...

CrankyAds – Selling Ads On Your Blog Made Easy

CrankyAds – Selling Ads On Your Blog Made Easy There are many ways for you to start selling ad spots on your blog. Whether you want to outsource the process, buy a premium plugin to manage paid advertising yourself or would like to use another third party for ad sales, you have a lot to choose from. There is a new way to sell advertising space on your blog and it’s a ...

Moat Ad Search – Quickly Find Competitor Banners Ads

Moat Ad Search – Quickly Find Competitor Banners Ads It’s quite amazing with some of the tools that are available for free to marketers these days. Remember when you had to scour the web to find what you were looking for, or even worse, have to pay a hefty fee to use high end management or search tools? A recent site that I came across is called Moat Ad Search, which allows ...

New Account Overhaul (Part 3)

New Account Overhaul (Part 3) This is part 3 of our series about overhauling a new account.  When you take over a PPC account you will need to complete the following: Part 1 Part 2 Separate Display Ads vs Search Ads You need to make sure that these are separated from each other and in different Campaigns.  By separating these two types of ads it will help ...

Mochi Media Self Serve Advertising Network

Mochi Media Self Serve Advertising Network When it comes to advertising online, it’s all about monetization, creating the best ads and targeting to the right audience. One ad network that is somewhat under the radar, but doing well for many advertisers, is Mochi Media, which is focused on in game and game related web sites. Let’s take a look at how you can ...

More Clicks: When Affiliate Links in Images are More Profitable than Links in Text

More Clicks: When Affiliate Links in Images are More Profitable than Links in Text If you maintain blogs and niche sites, one of the best ways to monetize those blogs is through the tactical use of affiliate links. With the downturned economy and advertising market, Google AdSense is often not as profitable as most blogger hope. There are many bloggers and niche site owners with product oriented sites earning ...

Ad Deal Confirmed between Yahoo, Microsoft, and AOL

Ad Deal Confirmed between Yahoo, Microsoft, and AOL Three of the largest display ad networks Yahoo, AOL, and Microsoft have signed a ad deal to use their unsold inventory and allow another network to use the inventory to increase margins.  This deal will allow the 2nd, 3rd and 4th place display networks to make more money and compete a little more against the Google Giant! Ad ...

Google +1 Button In Display Ads

Google +1 Button In Display Ads Google announced earlier this week that people add the Google +1 Button to your Display ads!  What does this mean for me and my ads?  Well if you think about Google and everything they are trying to do, if someone hits the +1 button for your ad, it’s going to be a lot more likely that your ads will be boosted by Google.  ...