tag "CPC"

The Advantages and Disadvantages of PPC Advertising

The Advantages and Disadvantages of PPC Advertising When considering the matter of online marketing and advertising, you need to understand that you have many methods for your use. You will simply need to determine the most effective advertising tools to use and that it must satisfy your business’ demands and prerequisites. If you are an individual who’s in search of ...

The Significance of CTR (Click Through Rates) In SEO

The Significance of CTR (Click Through Rates) In SEO Advertising by means of a PPC advertising campaign is important for an online marketer to achieve good results for their internet business. This approach will produce clicks and is the vital means of acquiring targeted traffic to your site, thus the possibility to have sales and ultimate profits. This PPC advertising campaign ...

Google Adwords Tips For PPC Success (part 2)

Google Adwords Tips For PPC Success (part 2) 4. Stay away from using the ‘content targeting’ options unless you are well familiar with Google. If you have no idea about a website, you most likely won’t benefit from it. If you may ask for Adwords recommendations, you will generally hear the suggestions to stay away from advanced features in the beginning. ...

Where Does Google Make It’s Money?

Where Does Google Make It’s Money? We all know that Google is one of the world’s biggest cash cows and that they make the majority of their money through search marketing. However, do you know what the most profitable areas of search marketing are for Google? If not, the infographic below is quite amazing and has some really great information about ...

How to Use the Keyword Tool for Google AdWords

How to Use the Keyword Tool for Google AdWords It doesn’t matter if you are doing content marketing or you are starting your own business, Google AdWords could be just what you need. The AdWords keyword tool can generate the keywords that you need the most that will help you to be the most successful at what you do. It doesn’t matter if you are creating content or ...

How To Improve Your Phone Through Rate (PTR)

How To Improve Your Phone Through Rate (PTR) Earlier this week Google announced Bid-per-Call, a system that will allow any business to bid for calls to their local business.  Google will be releasing this feature over the next couple weeks to every business in the US and UK.  Should be a very good system for getting call to businesses! How do I Optimize my PTR? Phone ...