PPC Taffic Dropped Due To Not Hitting CPA So the other day I was stumped.  I have an account that I’m currently trying to hit a specific CPA through the Google AdWords system.  I’m trying to hit a CPA of $50.  This is a new account that we just took over in the past month. They’ve always been in the $35- $40 range over the past 14 months of the ...