tag "content marketing"

Building a Brand on a Budget: 7 Tips for Small Business Owners

Building a Brand on a Budget: 7 Tips for Small Business Owners Businesses come and go with the wind of change. Since the Great Recession, small businesses have added about 10.4 million new jobs. With them expanding the job market, small businesses are emerging; they are thriving, but sadly, the impact one carries differ from what the others do in the same market. Some cement their effort ...

Content Marketing 101: How to Create an Impeccable Content Marketing Strategy

Content Marketing 101: How to Create an Impeccable Content Marketing Strategy As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds  The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...

How to Make Alluring Content for Content Marketing

How to Make Alluring Content for Content Marketing It is a well-known fact that advertising agencies which have now become more of digital agencies utilize content marketing to drive the traffic onto their websites and lift up the expert of the business in the competitive market. Short deadlines and strict timetables can be a test for advertisers, digital agencies, and ...

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices)

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...

Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt

Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video marketing, all of these factors have been advancing and changing content marketing for the past years. And you are either falling behind or keeping up. The content ...

What Is Content Marketing Strategy and How It Can Help You in Boosting User Engagement?

What Is Content Marketing Strategy and How It Can Help You in Boosting User Engagement? With each passing day, traditional marketing is getting more and more inefficient, and as a marketer, you know there is a need for a better way. And here comes the savior: content marketing. First of all, let’s discuss what is content marketing and what is content marketing strategy? Content marketing is a planned marketing ...

How Data Can Fuel Your Content Strategy

How Data Can Fuel Your Content Strategy A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and ...

5 Ways to Improve Your Link Building Strategy

5 Ways to Improve Your Link Building Strategy Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building ...

Why Do You Need Great Content to Enhance Your SEO Game?

Why Do You Need Great Content to Enhance Your SEO Game? If you look at search engine optimization and content today, you will find that both of them are different. However, both of them need to join hands when it comes to giving you high search engine rankings on the Internet. Some experts often prefer to content and search engine optimization as two sides of the same coin. If you ...

6 Ways to Grow Your Business with Content Marketing

6 Ways to Grow Your Business with Content Marketing Content marketing helps your business to grow and achieve your business goals. At present, content marketing has become one of the most important tools for the business to implement in order to gain success in their respective field. The growth of your business depends on the tactics that you apply in your business promotion. ...

The Simple List of Essential Content Marketing Tools

The Simple List of Essential Content Marketing Tools Search Engine Optimization (SEO) is synonymous with digital marketing these days. If you or your marketing team are not employing it, then you are definitely in the Stone Age. That said, there is such a huge variety of different tools out there that figuring out which one to use can be nearly impossible. Fortunately for you, we ...

Quick and Easy Steps in Creating Data-Driven Content

Quick and Easy Steps in Creating Data-Driven Content “Data-driven content marketing” is the new buzz word in the market today. However, before discussing this thoroughly, let’s find out first what content marketing is. Content marketing is about getting an original content out there on the web with measurable outcomes that will feed into your bottom line. A content ...

5 Fundamental Principles of Every Successful Content Marketing Campaign

5 Fundamental Principles of Every Successful Content Marketing Campaign When starting a content marketing campaign for your website, you need to consider several facts that may be crucial for running it successfully. You probably know that this campaign is vital for any website, as with its help you may increase the number of your visitors, get more leads and nurture them into customers, not even ...

Why Content Syndication Is The Best Thing Since Sliced Bread

Why Content Syndication Is The Best Thing Since Sliced Bread Engaging your current audience with compelling content is easy. Reaching a broader spectrum of people and converting this new demographic to become your audience is a little harder. One of the more effective ways to get your brand, company, product or service out there and to appeal to a new crowd is through content ...

The Anatomy of Content Marketing

The Anatomy of Content Marketing The structure of your web site advertising campaigns and how you built content marketing will greatly differ, but will play a huge part in how your promote your site and ad campaigns online. project management assignment In the infographic below we learn the main parts of content marketing and how each of them plays their own ...

The TLC’s of SEO – The SEO Pyramid

The TLC’s of SEO – The SEO Pyramid The best way to think of SEO is to think of it like a pyramid. The most important factors are at the top of the pyramid, which could be considered “community build”, though the full structure of the base foundation is also important. As you move down the pyramid  you will see all of the different factors that help ...