tag "Analytics"

Leveraging Data to Improve Marketing Results

Leveraging Data to Improve Marketing Results With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...

8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed

8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many ...

Tracking Keyword Rankings through Google Analytics

Tracking Keyword Rankings through Google Analytics If you have a site that generates any sort of pay-per-click revenue, you probably realize the importance of studying your analytics.  However, you shouldn’t be satisfied with keep your site static over time.  You need to be constantly adjusting your site to let it respond to what that data is telling you.  Lucky for you, ...

Page Load Times Impact Your Google Search Rankings

Page Load Times Impact Your Google Search Rankings It might not seem that important, but how fast a site loads can make a huge difference in your search engine rankings for Google.  If your site loads faster, you will get better rankings, and thereby you will get more visitors to your site.  It seems so simple, but this is really something that you should take care of as a ...

New Account Overhaul (Part 5)

New Account Overhaul (Part 5) This is part 5 and the last part of our series about overhauling a new account.  When you take over a PPC account you will need to complete the following: Part 1 Part 2 Part 3 Part 4 The Dimensions Tab is Your Best Friend Did you know that you can see every searched term that people came to your website through your ads.  You ...

In-Page Analytics Insights

In-Page Analytics Insights So today I was playing around in Google Analytics with the content tab, specifically in the in-page analytics insights page.  If you look at the image below you will see that it has little orange numbers on the website.  These represent where people are clicking on your website.  These represent the percentage of the 2500 ...