tag "AdWords"

AdWords or SEO: What is the Best Choice for Your Business?

AdWords or SEO: What is the Best Choice for Your Business? Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...

4 Items to Check Every Week for Google Ads Optimization

4 Items to Check Every Week for Google Ads Optimization Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...

Adwords vs. Bing Ads

Adwords vs. Bing Ads Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...

Increase Your Income Utilizing Pay Per Click, by Brian Newmark

Increase Your Income Utilizing Pay Per Click, by Brian Newmark Best Ways to Increase Pay Per Click  Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website or landing page.  This is typically the best quality traffic as they came through targeted keywords.  The conversion on PPC is strong resulting in increased income. Market Your Own Products: PPC is ...

6 Google AdWords Ad Extensions to boost your ads

6 Google AdWords Ad Extensions to boost your ads Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...

Why Businesses Need To Use Adwords

Why Businesses Need To Use Adwords Utilization of the internet as a marketing tool has become one of the most effective ways to promote and sell products and services. Almost everyone uses the internet, starting from social networking sites or doing a search on a search engine site like Google. Almost everyone is very familiar with the word Google itself. One of ...

Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent

Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase… It seems like it’s super easy when you’re writing your first ad, but when the ads are not converting or attracting enough traffic, you find yourself dumbfounded. This post will teach you to ...

Adwords Sitelink Extensions

Adwords Sitelink Extensions Adwords Sitelink Extensions are exclusively for advertisers who know about Google’s Ad Extensions, sitelink extensions is a familiar term. This is a feature that lets users add several links to page on their sites as a part their Adwords advertisement. These are a simple tool to increase visibility and make campaigns more ...

Use Adwords to Boost Your Blog

Use Adwords to Boost Your Blog Now get to know the way on how to have an organized and captivating Adwords with the new location feature that allows you to share your stories. In the years that have passed, the closet company of California the brainchild of a college student organizing his dorm room closet evolved to become a successful business with more ...

What’s New In the AdWord Community

What’s New In the AdWord Community For the past three years the AdWords Help Forum has been a place where advertisers from all walks of life could come together and exchange ideas, advice and stories with other AdWords advertisers. It’s really awe-inspiring to see people helping people and it’s all thanks to your support and enthusiasm. Over the ...

What Makes Google Adwords the Perfect Choice For Online Advertisers?

What Makes Google Adwords the Perfect Choice For Online Advertisers? Websites are certainly among the finest ways to advertise merchandise or a service to individuals over the internet. If you have one, you can easily make use of all the space and WebPages in order to influence your target buyer’s base to buy your products and solutions using banner or text ads. Compared with other sorts ...

Understanding How PPC Advertising Works With Google Adwords

Understanding How PPC Advertising Works With Google Adwords Google Adwords enables marketers to have their merchandise marketed above or on the right side of search results for your desired keywords or on their biggest content network in the world. It runs on an advertising program where marketers bid on keywords and have their advertisements shown on the network program that they opt ...

The Positive Effect of PPC advertising on Your Website Traffic

The Positive Effect of PPC advertising on Your Website Traffic If your aim is to bring in huge amount of targeted traffic to your site, then you may find PPC advertising absolutely effective. These days, where levels of competition is the main barrier in your success you might discover it exciting to know that PPC can help you to overcome this high level of competition to succeed with your ...

The Advantages of Google Adwords

The Advantages of Google Adwords Consider you have an online business and you are simply beginning however, you do not understand how to publicize it and you are somewhat reluctant to invest a significant amount of money to pay publishers, so what is the option available to you? Don’t get worried because there is an answer to this, Google Adwords. In ...

The Advantages of Google Adwords

The Advantages of Google Adwords Consider you have an online business and you are simply beginning however, you do not understand how to publicize it and you are somewhat reluctant to invest a significant amount of money to pay publishers, so what is the option available to you? Don’t get worried because there is an answer to this, Google Adwords. In ...