Search engine marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC(cost per click) or PPC(pay per click) marketing, because most search ads are sold on a CPC/PPC basis. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC ...
tag "adCenter"
The Dynamics of PPC Marketing and Search Traffic 04 Aug 2012
Microsoft Store at Stanford Shopping Center 13 Feb 2012
As many of you know, I live in Palo Alto. On Saturday I went shopping in the Stanford Shopping Center in Palo Alto. I really like how many shopping stores they have and it’s an outdoor friendly type atmosphere. As I was walking I noticed that Microsoft will be opening a retail location there. This is HUGE since I am ...
Impression Share Metric Now Avaliable in Microsoft adCenter 04 Feb 2012
Yesterday Microsoft that impression share reporting that has been highly anticipated for years. Impression share metrics have been available in AdWords for a long time but now available in adCenter. Impression share Impression share lost to budget Impression share lost to rank Impression share lost to relevance Impression ...
Stretch Your Advertising Dollars with MSN adCenter 14 Dec 2011
The MSN adCenter is not a new advertising campaign but still it is not one of the most popular ones you hear about especially for new age internet marketers who came on the scene in 2010 – 2011. It was by chance that I heard about this tool and since I knew such little about it decided to help make others more aware of it ...
Ten Ways to Benefit from adCenter 12 Dec 2011
Once you decide that you are going to be using the adCenter platform it will be good to know just how to get the most out of your investment. You don’t want to take any shortcuts and end up wasting your money and so we have developed a ten point template for success 1. The first thing you should do is set a reasonable budget. ...
adCenter Exact Match Negative Keywords Now Live 20 Nov 2011
Microsoft Advertising adCenter has had several changes in the past couple weeks including updates to the UI, Desktop editor and the Import Campaign beta. Some of the adCenter updates are more done then others and work much better then others. Earlier this week adCenter released a letting everyone know that exact ...