B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
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Ad Diversity in Your PPC Ad 10 Nov 2011
How do you differentiate your PPC ads from other ads that are up on the page? Have you ever gone to a page and done a search query and every PPC ad on the page is the same? Making sure that your ads stand out is key to making money online. You need to stand out from your competitors. Make sure you are telling the ...