The Benefits of Organic SEO
Search engine optimization is far more cost effective since you are not spending money on the clicks that your website will get from search results. While SEO is theoretically free of charge, there is also some expenditure involved. Even so, the cost of SEO is comparatively much less expensive when compared to other traditional online advertising solutions such Pay per click.
Search engine optimization can also generate long lasting outcomes for your site. Your site will stay in top 10 results of search engines like Google for years if you consistently adhere to the appropriate SEO tactics. This implies you can have a continuous stream of traffic without actually investing on PPC advertising.
However, Search engine optimization is more complicated. It will require a minimum of 3-6 months to see any results. So, for first few months, you will not be able to get any sale because of the low volume of traffic to your website.
Pay Per Click for Rapid Results
PPC advertising can deliver immediate outcomes for your site. Once you take part in a Paid advertising program, your website can get immediate visibility on the search results pages. This signifies more targeted traffic for your website in a very short time.
So, if you are looking for rapid profits, then Pay per click advertising is the best option. On the other hand, PPC can become expensive particularly if you select highly competitive keywords for your campaign.
To have the most effective outcomes from your search marketing campaigns, you need to merge Pay per click and Search engine optimization. Use SEO as a part of your long term strategy but use PPC to instantly increase your business profits.
